Founded in 2019 by Valeria Cordero Reyes and Carlota Perez-Appelbaum, Active Culture is an advisory firm focused on supporting private collectors, artists and those entrusted with estate management in the creation, preservation and continuation of creative legacies.
With Active Culture you will experience the power of strong planning, implementation, and evaluation as our team ensures that your strategic goals are met and your vision becomes a reality.
Visionary leaders need partners
that can provide personal and tailored guidance
Services
We provide advisory and implementation services for individuals, families and organizations that recognize the transformative power of art and culture, and are ready to solidify and maximize the impact of their cultural and philanthropic initiatives.
Strategy
Active Culture works with clients to develop successful project strategies and help articulate the project’s goals and rationale; explore the possible routes to deliver it; and confirm the optimum way forward.
Planning
Active Culture delivers plans that pay close attention to what is required for sustainable success, and that includes actionable road maps and evaluation metrics.
Implementation
Active Culture can work with your existing team or assemble a dedicated group of professionals to execute your plan to its fullest potential.
Research & Analysis
Active Culture’s approach includes detailed documentation, thorough analysis and evaluation to ensure maximum impact with the best use of resources.
Fields of service
Development & FundraisingFunders and Audience Engagement
Marketing & Communications
Strategic Partnerships
Cultural Programming
Founders
Collaborators
Anabela Mendoza
Research and Curatorial Specialist
Tony Suarez
Financial Advisor
Bianca Alvarez
Creative & UX Specialist
Jean Paul Ciaramella
Online Media Specialist